Breitling Opening Week from 15. to 20. November 2021

Come celebrate our new partnership with BREITLING and discover highlights from this amazing brand at The Oldest House of Goldsmiths in the World, Neugasse 27 in Zug.

Discover Breitling

Watch trade in at Lohri’s boutiques

Do you have a precious timepiece that you don’t wear anymore? Our trade-in service makes it possible to choose the watch or the piece of jewellery that makes you happy today.

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The key to the world of Lohri, the key to her heart

Surprise your loved one with our exclusive gift voucher in the form of a key pendant made of fine silver that can be worn as a piece of jewellery.

Discover the Lohri key

Watch News 2021

Get inspired by the novelties of the best Swiss watch manufacturers and look forward to spring with the latest news from the world of timepieces 2021

Reserve your favorite watch now

Find our products online

Discover our selection of watches and jewellery in the online shop and order your new favourite piece from the comfort of your home.

Shop Watches
Shop Jewellery

New at Lohri: Trade-in or sell your watch

Do you have a timepiece you don’t wear anymore? Or are you looking for a new secondhand watch? Learn more about our new vintage shop here.

Visit the oldest house of goldsmiths in the world

In the heart of Zug’s old town you will find the historical building that is now run by the Lohri family. It is documented that goldsmith craftsmanship has continuously been practiced in this historical building since 1620. We welcome you to come and discover a piece of Swiss goldsmith history!

Find out more about the Lohri House here.

Lohri Unique Vintage Jewels: Wear your own piece of art history

Like a Monet painting in the art world or a vintage Porsche to enthusiastic collectors – historical pieces of jewellery are cultural objects of bygone eras and contemporary history that constantly increase in value while also bringing every day joy to their owners.

Discover the Lohri Unique Vintage Jewels collection online!