Welcome to the Lohri House, the oldest house of goldsmiths in Europe!
In the beginning of 2016, we re-opened what is probably the oldest house of goldsmiths in Europe. In doing so, we seek to revive Zug’s centuries-old culture of jewellery and to continue making history in this area. Along with elaborate architecture and filigree mural and ceiling paintings a unique collection of antique jewellery of highest quality awaits you. These abiding and impressive rarities build the brand “ Unforgettable Jewels”. Furthermore, this historic house is an insider’s tip for enthusiasts of first-class luxury goods, as a handful of exclusive watch brands are available in Zug for the first time.