Trade in your watch

Have you been dreaming of a new watch or piece of jewellery?
We offer the best trade-in value in Switzerland and a wide range of luxury brands to guarantee you find what makes you happy today.

Get inspired by our stock of luxury watches and request your free quote online or in our boutiques in Zug.

Your advantages at a glance

Receive the best price for your watch
Make a sustainable choice
Have your watch assessed by experts
Enjoy the leading trade-in in Switzerland
Choose a new watch or a piece of jewellery

How it works:

  • Fill out the form, or send a WhatsApp message with photos of your watch
  • Within three working days, you will receive an answer from us and, if we are interested in your watch, our watchmaker will give you a temporary trade-in value.
  • To receive a final trade-in value, bring your watch directly to our store.
  • If our offer satisfies your expectations, the value will be credited towards the new piece of your choice.
  • Our tip: By uploading as precise and detailed images and information as possible, you are enabling us to give you a more accurate value estimate.

Your Information

Watch Information




Original watch box and papers

With boxWithout boxWith papersWithout papers


Upload Watch Images

Please upload clear and detailed photos of your watch from the front, back and side as well as of the dial, hands, strap and clasp.
Please also upload images of the box and/or papers.

The new watch you would like

What price would you expect for your watch?


*Please be aware that the authenticity and origin of the watches we deal with is verified by authorities. Consequently, sending in stolen or fake watches may have legal consequences.